Saturday, April 5, 2014

Taco Bell Breakfast Review - Waffle Taco and the $1 A.M Morning Taco


So the long-awaited Taco Bell breakfast has been released. I finally decided to take the plunge and get some in my morning travels. And well, to be honest, I was pleasantly surprised.

The famous "Waffle Taco" priced at $1.99 is pretty much what you see above in the box. Egg, sausage (bacon or steak) eggs , cheese and this waffle concoction.  It's pretty big for the price point it is at. I put some syrup on it and after the first bite it sort of reminded me of a Sausage McGriddle flavor wise. Despite what some jaded posters are saying about it online, it is not "greasy." The texture of the waffle itself is well, sort of also like a Sausage McGriddle with the same kind of flavor.

Massive difference? Well, the Waffle Taco is about 33% bigger than a Sausage McGriddle and well, costs about 30% less. The price point of the Waffle Taco is $1.99. The McGriddle from McDonald's AVERAGES about $2.79 depending on your market. So value for the dollar, this one goes hands down to Taco Bell.

Then I tried also this "A.M. Grilled Breakfast Taco" with sausage. And for $1, I wasn't really expecting too much. But it was pleasantly surprising. Add some strawberry jelly to it and if you are comparing real $1 menu items compared to say, the Sausage McMuffin, with this you are actually getting an egg, a meat and some cheese, where with the $1 Sausage McMuffin you get some slimy sausage patty and a "who knows what temperature it will be today" muffin.

So if you are going for value for the buck - this one also goes hands down to Taco Bell.

If you haven't tried their breakfast yet, I strongly advise you to do so. Funny, barely a week into this new menu offering I actually had to wait in line for a little bit in the Taco Bell line. But the more telling picture was the McDonald's breakfast line was about 1/2 of what it normally is in this busy intersection.

This is a trend that we can hope will continue until McDonald's realizes that their name cannot save them alone any longer. They have to appreciate their customers, offer specials and be competitive with their sandwiches and offerings. I saw a report where they want to become more "Centered around Coffee." Well, the only reason anyone would go there is if they are giving it away for free and even then , the line was half of what it normally is pre-Taco Bell breakfast launch.

Maybe one day they will get it. Probably not. But at least for now, I have a new place to dine for my fast-food breakfast cravings and it sure isn't McDonalds.